Rockaway Records is a Brisbane independent music store that specialises in import, rare, promo, deleted and collectable vinyl LPs & 45s, rock memorabilia, band, movie & game merchandise. They have a fantastic selection of music memorabilia and collectables and band and movie merchandise from around the world.
THE CREATIVE BRIEF
To develop a promotional point of sale package for an off location retail brand space, with the aim of increasing foot traffic to the store.
The brand space needed to reflect a vintage, retro feel in keeping with the brand image.
The brandspace would incorporate a listening area (where customers could sit and listen to vinyl on a turntable via retro head phones) and it would feature displays in pine record crates – one for Tshirts and one about vintage vinyl. Customers would be able to sit on ottomans created from styrene cubes skinned in various patchwork album cover art.
Point of sale elements included speaker towers, ottomans, A2 and A3 posters, A7 promotional leaflet and tall branding upstands.
All point of sale and promotional elements were designed to have a consistent vintage retro feel, and referenced vinyl LPs and cover art. This allowed the brandspace to visually align with Rockaway Records product offering, as well as the look and feel of the store.